Data has become such a contested issue that it has spurred the creation of legislation that protects consumers in the form of GDPR and the CCPA.
The ways in which big data and social media were weaponized for political agendas were exposed in the last election and are forcing politicians and...
Wondering how to measure advertising effectiveness in a meaningful way? Then check out our latest blog to get the answers your agency needs.
It’s no surprise, direct-to-consumer (DTC) brands have taken traditional retail by storm. From Peloton to Purple and Dollar Shave Club to Warby...
How do you determine the value of a single marketing campaign? It's a question many don't know how to answer. Measuring marketing performance...
While the great marketing divide debated traditional vs. digital and old vs. new, TV and digital marketers went to battle by picking sides. However,...
These omni channel marketing solutions will help your business create better marketing campaigns. No matter what your business does, omni channel...
The omni channel customer journey is now considered standard for many purchases. Discover everything you need to know about this process here.
Making sense of omni channel marketing analytics shouldn't be an exercise in futility. Learn how to take the frustration out of marketing metrics in...